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How to Create a Line Sheet
As an independent or emerging designer, one of your goals is probably to start selling your designs wholesale to brick and mortar boutiques. This is a solid goal and should be pursued as a way of...
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Holiday Sales, Stop Being Lazy in Your Fashion Business
The holidays are coming. Are you prepared? Dun, dun, dun….. Corny, yes, but true. This time of year, I always hear designers talking about how they hope to get more sales in the next few months since...
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One Must Do to Optimize Your Fashion eCommerce Store
In addition to providing great products and customer service for your customers, on a website with great design and content, there’s another piece to the eCommerce puzzle: optimizing your site for...
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Going Global Part 1: Why the Global Market is Important for Business Growth...
When we think about global marketplaces so many reference points come up, from manufacturing in India, to sourcing leather in Argentina, to selling at a boutique in Japan. Yet, beyond leveraging the...
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Going Global Part II: How to Set Up Your Fashion Business for International...
In part one of this series, we reviewed all the reasons why you should start to think about the global landscape of selling and how to start thinking about it. It’s nice to think about entering...
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3 Simple Steps to Grow Your Wholesale Fashion Business Through Merchandising...
When it comes to growing a fashion business, it’s so easy to get caught up in focusing on marketing efforts or ways to grow your business by spending money. We often forget that a big part of what...
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Going Global Part IV: How To Attain Fashion Business Success in a Global Market
Fashion is a long tail game. Launching a brand requires patience and perseverance. Most businesses will launch and then experience a plateau for some time. Hopefully a peak follows this, but then a...
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The Top 3 Things You Must Do to Get Your Fashion Brand into Retail Stores
As a designer, when it comes to expressing your passion through garments, you want boutique buyers to fall in love with your collection and write an order immediately. However, the reality is that...
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How to Turn Non-Buyers into New Wholesale Accounts
Have you ever called, visited, and emailed a buyer a million times and still no answer? You are not alone. All that you really want is for the buyer to be on the same wavelength and write an order....
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Stuck with Stock? 10 Inventory Management Tips On What To Do With Stock Right...
As the year comes to an end, many of you will be left with more product on hand than anticipated. You may have tried to put it on sale more than once during the holiday season and possibly even at a...
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3 Fundamental Business Mistakes Fashion Brands Make and How to Fix Them
If there’s one thing that will kill a business before it’s really had time to get started, it’s the lack of a plan. Now, if you’ve been reading StartUp FASHION for a while, you’ll know that I’m not...
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Holiday Sales, Stop Being Lazy in Your Fashion Business
The holidays are coming. Are you prepared? Dun, dun, dun….. Corny, yes, but true. This time of year, I always hear designers talking about how they hope to get more sales in the next few months since...
View ArticleClik here to view.
One Must Do to Optimize Your Fashion eCommerce Store
In addition to providing great products and customer service for your customers, on a website with great design and content, there’s another piece to the eCommerce puzzle: optimizing your site for...
View ArticleClik here to view.
Going Global Part III: Penetrate the Global Market and Expand Your Fashion...
Part III of Going Global is the really fun part. At this stage you’ve researched your ideal regions to target and the infrastructure you need to ship. Now in this next phase you get to play and...
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9 Reasons Why Your Fashion Website Is Not Making Sales
There’s an approach to fashion business that I’m a particularly big fan of- Direct to Consumer (D2C) sales from your very own website. It’s one of my favorite sales channels for emerging brands...
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